I am a multidisciplinary creator, curator, and coordinator, deeply passionate about people, aesthetics, and sustainability. My work spans digital storytelling—through copywriting, photography, and videography—as well as more intimate, sensory mediums like perfume, design, and performance art.

Drawing from diverse influences, from avant-garde fashion to Japanese minimalism, I craft meaningful multisensory experiences. Whether through creative consulting, brand strategy, or event curation, my mission is to elevate beauty and consciousness in every project I touch.

I believe storytelling transcends the digital realm; it’s about creating emotional narratives that move people, spark transformation, and nurture deeper connections with the world around us.

After graduating with a Master's in Management from HEC Lausanne, I spent several years working in the creative industry. Over time, I became more fascinated by the juxtaposition between ethics and aesthetics and returned to the University of Lausanne to study identities, narratives, and strategies at the doctorate level.

Today, I help brands and individuals communicate their essence in the most impactful, authentic way possible.

You can learn more about my educational and professional background on my LinkedIn profile